TOMI x 11TOWN

Billion-Dollar Playbook

Three execution engines for TOMI: Agency, E-Commerce, and Product-Led Growth. Select a strategy below to access the shareholder-ready operating system.

RM100,000 / 6-Month Plans
Target: RM30–50k MRR
Hormozi-Inspired Offers
Launch and Test — TOMI Beta Demo
★ Main Priority Playbook

The Master Plan Playbook

This is the central operating system. It contains the comprehensive 6–12 month execution manual for a Project Owner (PO) and governs all three sub-engines below.

01 Pricing & Revenue Mix (Studio / Pro / Starter)
02 30% Profit-to-Advancement Model
03 The "Failure Test" Validation Framework

The definitive guide for stakeholders and execution teams. Starts here.

Open Master Playbook →
OR EXPLORE INDIVIDUAL ENGINES
Engine 01

Growth OS — Agency Engine

  • Focus: High-Ticket Service Retainers
  • Goal: Sustainable MRR & Client LTV
  • ICP: B2B Business Owners
View Proposal →
Engine 02

Growth OS — E-Com Engine

  • Focus: D2C Volume & Market Penetration
  • Goal: Viral Adoption & Cart Value
  • ICP: Mass Market Consumers
View Proposal →
Engine 03

PLG OS — Product Engine

  • Focus: User-Centric Growth Loops
  • Goal: Retention & Viral Coefficients
  • ICP: End-Users & Early Adopters
View Proposal →

How the Three Engines Differ

A strategic breakdown of Ideal Customer Profiles, Growth Levers, and Money Models.

Engine Target (ICP) Main Growth Lever Money Model
Agency Engine
Ad Agencies & Studios Performance-driven creative teams managing multiple clients and ad accounts.
Paid Growth & Outbound Selling Pro/Studio plans as a high-ticket "TOMI Creative Ops Engine" via Meta/TikTok ads and webinars.
High Value (MRR) Fewer, higher-value customers. Focus on CAC payback and clear ROI logic per agency.
E-Com Engine
Sellers & Operators Dropshippers, DTC, and marketplace sellers who lack product videos or promo assets.
Mass Content Studio Positioning TOMI as the AI launch engine. Using paid/organic content to attract volume.
High Volume (B2SMB) Lower price points (Starter/Pro), launch bundles, and optimization for CPL/CAC at scale.
Product / PLG
Full User Base Creators, sellers, and agencies viewed through a product-led lens.
Product Improvements Investing capital into onboarding, templates, and UX so the product drives referrals (minimal ad spend).
Retention & Expansion Lower CAC via PLG. Focus on Free→Paid conversion, PQLs, and long-term LTV.