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System_State: Funding_Required

The "Faceless"
Commerce Engine.

A rational, de-risked plan to capture the "No-Camera" Ecom market. Deployment: RM100,000 over 6 months.

RM 100k
Total Ask
RM 145
Target CAC
RM 660k
Mo. 12 ARR
4.1x
LTV:CAC

The Market

Why This? Why Now?

The market is shifting from "Brand Building" to "Faceless Selling". Our ICP has money (ad spend) but no time/skill to film. They are desperate for a solution that removes the camera from the equation.

PRIMARY TARGET (60%)

The "Bleeding" Dropshipper

Runs Shopify/WooCommerce stores. Sources cheap goods.

Ad Budget RM 3k - 10k/mo
Current Pain CPA > RM50
Why they buy: They view TOMI as "Creative Insurance". If TOMI saves 2 failed product tests, it pays for itself instantly.
SECONDARY TARGET (30%)

The "Shadow" Side-Hustler

Full-time corporate job. Wants income without exposure.

Start-up Capital RM 1k - 3k
Current Pain Fear of Filming
Why they buy: TOMI removes their #1 blocker (fear). We sell them "Confidence".

Growth Machine

Execution Roadmap

We are not guessing. We are deploying a proven "Trojan Horse" Strategy: Acquire users via a low-ticket "Challenge" to liquidate ad spend, then upsell the SaaS tool.

01

The "No-Face" Acquisition Vector (Mo 1-2)

Goal: Validate Paid Media Channels at Break-Even.

  • >> Asset 1: "The Faceless Protocol" VSL.
  • >> Offer: RM30 "7-Day Faceless Launch Challenge".
  • >> Key Metric: CPA < RM45. Challenge Take Rate > 2%.
02

The Activation Loop (Mo 3-4)

Goal: Maximize Free-to-Paid Conversion.

  • >> Hook: "Unlock Unlimited Renders" to launch store.
  • >> Affiliate: Every user gets invite to "Syndicate".
  • >> Key Metric: Challenge-to-SaaS Conversion > 25%.
03

Scale & Retain (Mo 5-6)

Goal: Stabilize LTV and expand channels.

  • >> Expansion: Lookalike Audiences (1%).
  • >> Upsell: Annual Plan (RM 1,599) offering "Priority".
  • >> Key Metric: Monthly Churn < 8%.

Value Equation

The Grand Slam Offer
1. Dream Outcome
A profitable store on autopilot.
TOMI: We provide the fuel (creatives).
2. Likelihood of Achievement
Currently Low ("I can't edit").
TOMI: High. "Just click 'Generate'."
3. Time Delay (Reduce It)
Old Way: 3 days to script/shoot.
TOMI: 3 minutes. Speed to test wins.
4. Effort & Sacrifice (Reduce It)
Old Way: Buy lights, learn CapCut.
TOMI: Zero equipment. Zero face.

LAUNCH ENGINE

TOMI Web App RM 299/mo
Telegram Bot RM 199/mo
50x "Killer Hooks" RM 499
30-Day Sprint RM 997
Total: RM 1,994+
RM 199/mo
THE "DOUBLE OR NOTHING" GUARANTEE
If you don't generate a usable ad creative within 60 seconds of logging in, we will refund your month AND pay you RM50 for wasting your time.

The Numbers

RM100K Deployment
PAID ADS (55%)
CREATOR (25%)
CONTENT (10%)
OPS (10%)
Metric Month 1 Month 3 Month 6 Total
Ad Spend RM 8,000 RM 18,000 RM 28,000 RM 100,000
CPL (Avg) RM 15.00 RM 12.00 RM 10.00 RM 11.20
New Leads 533 1,500 2,800 8,928
Conv. Rate 3.5% 4.0% 4.5% ~4.1%
New Paid Users 18 60 126 366 Users
CAC (Blended) RM 444 RM 300 RM 222 RM 273
Ending MRR RM 3,582 RM 15,124 RM 55k+ ~660k ARR
PAYBACK PERIOD
1.4 Mo
Based on RM199/mo
LTV (6-Month Cap)
RM 1,194
Conservative Retention
ROI (Month 12)
420%
Assumes reinvestment

Risk Control

"If/Then" Protocols
Ad Costs Spike Competition drives CPM up
CPL > RM 25.00
PAUSE SPEND. Pivot to "Organic Affiliate" model. Launch "Bounty Program" paying RM100 per user to creators.
Low Conversion Leads don't become paid users
Trial-to-Paid < 2.0%
PRODUCT AUDIT. Introduce "Human Review" service (Manual concierge) to fix user churn immediately.
Tech Failure AI output quality drops
Refund Rate > 5%
MODEL SWAP. Fallback to API Provider B (Pre-integrated). No downtime for user.

THE VERDICT

This is an asymmetric bet. The "Faceless Economy" is not a trend; it is the new standard.

With RM100,000, we don't just build a tool; we capture the most desperate segment of the market. The downside is capped at the initial spend. The upside is a RM 5M+ Asset.