THE INVESTMENT THESIS
We are deploying RM100,000 over 6 months to validate and scale the "Creative Volume" engine for Agencies. We aim to exit Month 6 with a validated LTV:CAC ratio of >3:1 and RM43k+ MRR.
THE MARKET GAP
Agencies are failing due to "Creative Fatigue." CPA is rising. They need 20+ video variations/week but can't afford human editors. Demand is high; supply is slow.
THE TOMI LEVER
TOMI automates the "Creative Director" role. By bundling SORA-2 & VEO-3.1 into a Telegram workflow, we reduce production time from 3 days to 3 minutes.
THE FINANCIAL GOAL
We are not burning cash for "brand awareness." Every RM1 spent is tracked to a Lead. We target a 3.5-month payback period on a recurring revenue model.
NORTH STAR METRICS (MONTH 6)
01. THE AVATAR (ICP DEEP DIVE)
We are not targeting "everyone." We are targeting a specific pain point in the agency ecosystem.
PRIMARY AVATAR: "THE SCALING AGENCY OWNER"
The "Bleeding Neck" Pain:
Client churn is high (10-15%/mo) because ad performance degrades after 2 weeks. The owner is personally reviewing creative edits at 11 PM.
Specific Desire:
"I want to ship 30 new ads per client per week without hiring another RM4,000/mo editor."
Willingness to Pay:
High. One retained client is worth RM5k-10k/mo. Paying TOMI RM2,350/mo to save one client is a "no-brainer."
THE PRODUCT: TOMI (AI CREATIVE DIRECTOR)
Technical Stack:
A Python orchestration layer connecting Telegram (input) to Video Models (SORA/VEO) and Asset Management (Web App).
| FEATURE | BENEFIT TO AGENCY |
|---|---|
| Telegram Agent | Zero friction. Creative Directors prompt ideas on the go. |
| "Remix" Engine | Takes 1 winning concept and generates 10 variations instantly. |
| Sub-Accounts | Allows agency to silo client assets. Data privacy compliance. |
THE GRAND SLAM OFFER
We sell the Outcome (Creative Volume) while removing the Risk.
THE "AGENCY UNLOCKED" BUNDLE
RM2,350 / Month
| OBSTACLE | OFFER COMPONENT (SOLUTION) |
|---|---|
| "No time to set up." | White-Glove Onboarding (RM2.5k Value) |
| "Team can't prompt." | "Winner" Template Library (RM5k Value) |
| "Hard to sell." | "AI Upsell" Playbook (Bonus) |
| "Risk?" | "Lunch is on Us" Guarantee |
RISK REVERSAL & SCARCITY
"If you don't generate at least 10 client-approved creatives in your first 7 days, we refund you fully AND send an RM200 GrabFood voucher for your team's lunch."
"Limited to 20 Agencies per cohort."
*Reason: GPU Compute limits on SORA/VEO models require capping concurrent usage.*
THE GROWTH MACHINE
One Channel. One Funnel. 80% of resources on Paid Social (Meta) -> VSL.
STEP 1: THE ADS (TRAFFIC)
Platform: Meta (IG/FB) & LinkedIn.
Creative Angles (Hooks):
- Man vs Machine: Split screen. TOMI wins by 4 hours.
- "Burnout" Angle: "Tired of editing at midnight?"
- The Math: "Stop paying RM500 per video. Pay RM2."
STEP 2: THE VSL (CONVERSION)
Asset: 5-minute Video Sales Letter.
Script Structure:
- Identify Pain: "Creative fatigue is killing ROAS."
- Agitate: "Hiring destroys margin."
- Solution: "Automated ideation and rendering."
- Proof: Live 60-second demo.
THE "HYBRID" CLOSING MECHANISM
Automated Nurture.
High Touch.
to ensure adoption.
UNIT ECONOMICS & MODEL
RM100k DEPLOYMENT STRATEGY
UNIT ECONOMICS (THE MATH)
Conservative Industry Benchmarks.
| Ad Spend / Mo | RM 10,000 |
| CPC | RM 5.00 |
| Traffic | 2,000 |
| LP Conversion | 15% |
| LEADS | 300 |
| CPL | RM 33.33 |
| Sales Conv. | 3% |
| CUSTOMERS | 9 |
| CAC | ~RM 1,111 |
LTV : CAC ANALYSIS
PAYBACK PERIOD
Profitable on Month 1 (Gross Margin).
Full Payback: < 45 Days.
RM100,000 BUDGET ALLOCATION
| CATEGORY | TOTAL (6 MO) | DETAIL |
|---|---|---|
| Growth/Ads | RM 60,000 | Direct Ad Spend (Meta/LI). |
| Assets | RM 18,000 | VSL, Case Studies, Creative. |
| Tech Stack | RM 12,000 | CRM, Scraping, Email Infra. |
| Buffer | RM 10,000 | Experiments & CPM flux. |
6-MONTH EXECUTION ROADMAP
PHASE 1: VALIDATION
- Assets: Launch "Man vs Machine" VSL.
- Ads: RM5k/mo Broad Targeting.
- Sales: Founder-led. Manual onboard.
- KPI: 10 Paid Agencies.
PHASE 2: OPTIMIZATION
- Product: Self-Serve Checkout.
- Funnel: A/B Test Headlines.
- Retention: Prompting Workshops.
- KPI: RM20k MRR.
PHASE 3: SCALE
- Ads: Scale to RM15k/mo.
- Channel: Affiliate Program (20%).
- Offer: Annual Plans.
- KPI: RM43k+ MRR.
RISK MITIGATION & "KILL RULES"
We protect the downside by adhering to strict quantitative rules.
| RISK | MITIGATION | "KILL RULE" (IF/THEN) |
|---|---|---|
| CAC Spike | Rotate creatives weekly. | IF CPL > RM50 (3 days) → PAUSE AD. |
| Low Adoption | Done-With-You calls. | IF Active < 40% → HIRE CS. |
| Platform | Model agnostic arch. | N/A (Modular). |
THE VERDICT
Shareholders, here is the logic:
- The ICP is desperate: Agencies are losing clients. We solve their #1 pain.
- The Math holds up: LTV:CAC > 3:1 even with conservative metrics.
- Downside capped: RM100k bets for RM500k ARR upside. Strict kill rules.
- Upside asymmetric: We define the "AI Agency OS" category.
Recommendation: APPROVE RM100k ALLOCATION.