Confidential // Shareholder Proposal
TOMI SCALING PLAN // RM100K TRANCHE
INVESTMENT THESIS
From "Tool" to "Viral Engine"
We are requesting RM100,000 to transition TOMI from a sales-reliant tool into a self-sustaining Product-Led Growth (PLG) machine over 6 months.
By embedding viral loops (watermarked sharing) and removing friction (Telegram-native onboarding), we will lower CAC from RM80 to RM15 and build a predictable MRR engine. This is an infrastructure bet to unlock exponential scale.
The "Why Now"
SORA & VEO API access is currently restricted. We have it. The market is flooded with low-quality AI wrappers. TOMI's "Creative Director" agent is the only high-fidelity solution in a friction-free (Telegram) interface.
Primary Growth Lever
The Watermark Viral Loop
Free users post watermarked videos → Viewers see "Made with TOMI" → Organic Traffic → Conversion.
THE PRODUCT ENGINE
Telegram-Native Interface
The Friction Killer. Competitors require desktop logins and complex dashboards. TOMI lives in the app 800M users already check 20x a day.
-
Zero-Install: Click a link, start generating.
-
Asset Delivery: Videos sent directly to chat as files.
The "Director" Agent
The Quality Guarantee. Users don't know how to prompt "cinematic lighting, 35mm lens." TOMI rewrites vague inputs into master-level prompts.
TARGET ICPs // PRIORITIZED BY LTV
The Dropship Tester
- Budget: RM5k+/mo Ads
- Pain: Creative Fatigue
- Freq: 5-10 tests/wk
TOMI Win: Bulk generate 20 product video variations in 5 mins for RM50. Cheaper than 1 editor.
The UGC Creator
- Audience: 50k - 500k
- Pain: Edit Burnout
- Freq: Daily Posting
TOMI Win: "B-Roll on demand". Create filler content instantly to keep engagement high.
Boutique Agency
- Clients: 5-10 Retainers
- Pain: Revision Costs
- Current: Upwork/Fiverr
TOMI Win: Interactive Storyboarding. Show client the video *before* shooting it.
THE "GRAND SLAM" OFFER
Structuring the product so users feel stupid saying no.
Value Equation Drivers
Maximize Dream Outcome
"Hollywood-grade commercials that go viral." We provide the best models (Sora/Veo) inaccessible to the public.
Increase Likelihood of Success
Pre-built "Viral Templates" based on top 1% performing TikTok ads. Users don't start from zero.
Decrease Time Delay
From "Briefing an editor (3 days)" to "Chatting with TOMI (30 seconds)".
Decrease Effort & Sacrifice
No software to learn (After Effects). No login passwords. It's just a Telegram chat.
TOMI PRO
- 50 HD Generations / Month
- Commercial License (No Watermark)
- Access to SORA/VEO Models
- Private "Director" Chat Mode
100% Risk Reversal
"If you don't generate a video you love in your first 10 tries, we refund 100% of your subscription instantly."
UNIT ECONOMICS & PROJECTIONS
60% organic (viral watermark) mix
4 Months Retention x RM99
Asymmetric upside potential
| Metric | Month 1 (Setup) | Month 3 (Optimize) | Month 6 (Scale) |
|---|---|---|---|
| Monthly Spend | RM 15,000 | RM 16,500 | RM 20,000 |
| New Paid Users | -- | 150 | 500 |
| Active Free Users | 500 | 2,500 | 10,000+ |
| MRR | RM 0 | RM 14,850 | RM 49,500 |
| Net Burn/Profit | - RM 15,000 | - RM 1,650 | + RM 29,500 |
USE OF FUNDS (RM100,000)
| Category | Specific Deliverables | Allocation |
|---|---|---|
| Product Dev |
|
RM 40,000 |
| Content/Seeding |
|
RM 25,000 |
| Data & Ops |
|
RM 20,000 |
| Experiments |
|
RM 15,000 |
RISK & MITIGATION (KILL RULES)
High Churn (>20%)
Users sign up, generate one batch, and leave.
Shift focus to "Campaign Storyboards" & "Save Project" features to lock users into ongoing workflow.
Unit Economics Fail
CAC exceeds LTV (e.g., CAC > RM100).
If CAC > RM50 after Month 3, we kill all paid ads immediately and pivot 100% to Organic Viral Loop.
Model Commoditization
Sora/Veo become free elsewhere.
Double down on "Director Agent" (Prompt Engineering). Value is in the *result*, not the raw model.
Platform Risk
Telegram bans bot or changes API.
Maintain parallel Web App. Mandatory email capture during Telegram onboarding to own the audience.
THE FINAL VERDICT
This is not a gamble on a "nice-to-have" tool. This is a calculated infrastructure investment into the inevitable future of content creation.
With RM100k, we build a machine that turns RM1 of input into RM5 of LTV. The downside is capped at RM100k. The upside is a category-defining SaaS generating millions in ARR.